Grand Opening August 30!

Flagship Carnival Supermarket Fact Sheet

ADDRESS           
3434 W. Illinois Ave.
Dallas TX 75211

DESCRIPTION   
56,000-square-foot grocery store unique among U.S. supermarkets

MANAGEMENT   
Michael D. Byars, Chief Executive Officer/President
Marjie Price, VP Marketing   
Larry Gordon, SVP/Retail Services
Zaragoza Ramos, SVP/Retail Operations
Mario Chavez, VP/Latino Merchandising

QUALITY           
Freshest with greatest variety

PRICING           
Value oriented: meet or beat all major competitors

UNIQUE ATTRIBUTES  
"Latino focused and themed"

While other chains are closing DFW grocery stores, Carnival has been remodeling and planning new units

Merchandized for its specific neighborhood

Enhanced customer service focus that will be rolled out to all other stores

"Village square" area surrounded by fresh food departments has 14 wooden benches for eating and big-screen TV

Bilingual signage and bright, lively graphics and colors for  "village storefront" look:
  • Carniceria/Meat—Full Service
  • Pescaderia/ Fish—Full Service
  • Cocina/Kitchen—Full Service
  • Pandaderia/Bakery—Full Service
  • Frutieria/Fruit Bar—Full Service
  • Tortillaria /Tortillas—Full Service
  • Salichicheria/Deli—Full service
  • Farmacia/Pharmacy—Full Service

Unequalled emphasis on freshness, quality and variety:
  • Breakfast, lunch, and dinner served every day
  • All food prepared from scratch on site by in-store cooks according to authentic Mexican and other recipes
  • Signature in-store-made items like tres leches cakes and bolillos; tamales and corn tortillas; and marinated and pre-seasoned meats
  • Up to 600 items of fresh produce e.g. 15 varieties of chili peppers
  • Fresh fruits on spears and in chunks for in-store or home consumption
  • More than 12 varieties of head-on and shell-on fresh fish with live tilapia and catfish in a tank; chosen fish fried free upon request; 6 varieties of in-store-made ceviche
  • Predominantly Texas cattle for beef; 60 items in the service meat department where prices are the same as packaged meats
  • Widest variety of packaged meats
  • Widest variety of prepackaged Latino cheeses and yogurts
    
State of-the-art, green-oriented construction and efficient design:
  • 25 center store skylights for "daylight harvesting"
  • 900 light fixtures; 50 % are energy-saving florescent
  • Zoned A/C using high-efficiency Carrier systems
  • AC and lighting equipment on ground in secured enclosures instead of roof for easy maintenance
  • Thermal barrier reflective paint on roof
  • All hot water from reclaimed A/C heat exhaust
  • Unloading docks close to departments to minimize labor and time needed to restock store

Non-perishable center store merchandise integrates Latino-oriented (Goya) and international brands with well-known U.S. labels like Gloria's and Del Monte as well as a broad range of private-label products under the Hy-Top and Carnaval labels

Other in-store good and services: special occasion dresses, bus passes, small-denomination money orders and international money wires

LATINO MARKET   
36 % of Dallas population
30 % of Fort Worth population
Spends 46% more on groceries than general U.S. population

Visits grocery stores 6.5 times/week vs. 2.2 times for general population

Total buying power at $1 trillion by 2010
Many existing Carnival stores in predominantly Latino neighborhoods, which should see population growth of up to 40% in the next five years

NEIGHBORHOOD (3-MILE RADIUS):   
68.9 percent Latino
20.1 percent African-American
Median age: 28.7 years
Average household size: 3.3 persons
Average household income: $43,845
Median household income: $35,994
Per capita income: $13,384
Average household vehicles: 1.6
Homeowners: 51.2 percent
Renters: 43.7 percent
Vacant: 5.1 percent
(All figures: Scan/US, Inc., research sourced by Carnival)

OPERATOR
Carnival Supermarkets, Inc.
Coppell, Texas

CONTACT           
Marjie Price
VP Marketing
972-393-8385
mprice@carnivalsupermarkets.com

To read this page in Spanish (Click here: En Español)